Ads for America

“Right now America is like a company teetering on bankruptcy — we have lost so much credibility and brand currency over the past eight years.” This is the opening line of a new rebranding America exercise undertaken by Paper Magazine for their annual Design issue of the magazine.

They didn’t mess around when it came to getting top advertising talent involved asking Dan Wieden, Kevin Roberts and Alex Bogusky to join in the exercise.

Each (and other non advertising creative thinkers) were asked how would they rebrand America: “We certainly need it desperately!” explains Paper Magazine’s Kim Hastreiter. “How would you make people love us again? How would you change our brand image? Our perception abroad? How could you project our future to our citizens? If America had a new ad campaign, what would it look like?”