Extra hot chilli?

Over the past few days Campaign Brief Asia has received two print campaigns highlighting the obvious – that you need to be wary of, umm, gas. DDB Shanghai shows us how to defend ourselves against it and McCann Erickson Mumbai shows us how to prevent it. I’m sure both are necessary weapons in the daily fight against gas, but I’m not sure which of the products I’d like to be caught with in my pockets…

Credits – Client: TianTian Pocket-Sized Air Freshener. Agency: DDB Group Shanghai. Executive Creative Director: Michael Dee. Creative Director: Jody Xiong. Art Directors: Jody Xiong, Jacky Xiao. Copywriter: Jason Jin.

Credits – Client: Gas Aid. Agency: McCann Erickson Mumbai. Executive Creative Director: Prasoon Joshi. Copywriter: Ashish Chakravarthy, Shivangini Parihar. Art Director: Denzil Machado, Rashmi Yadav, Swamianand Tirth. Illustrator: Siddhi Yadav. Photographer: Kedar Malegaonkar. Digital Retouching: Milind Aglave, Prahlad Sawant. Production: Robert Joseph, Sunil Chalke