Seen+Noted: Soft Surf
August 17 2009, 8:44 pm | | 5 Comments
Lowe Bangkok has released new print work for Surf with Fabric Conditioner that demonstrates how soft it makes your clothes.
Credits – Creative Directors: Dominic Stallard & Clinton Manson. Copywriters: Showtika Somjid, Clinton Manson. Art Directors: Chanwichit Khuyngern, Dominic Stallard, Scott Hitchcock. Photographers: Anuchai Secharunputong, Nok Pipattungkul. Photographic Studio: Remix Studio, Bangkok. Producers: Nuch Lertviwatchai, Monrudee Aniwat, Saronyod Kittikunwong.
5 Comments
Brilliant campaign guys. A bit of fun and great photography and art direction. This is sure to get noticed.
Yes, great craft. Nice work.
Cute idea but cant help thinking that all it has to prove it ran is a letter from a client.
Their DM about sending a white tshirt upcountry by post along with a sample of detergent was a lot more compelling and showed how good the product was.
Having said that…Bronze.
Really? It’s not bad work, but ‘brilliant’? Something seems autobiographical about the first two comments.
this is really not brilliant work. Cute and better than their last campaign.