Seen+Noted: Hotel rock stories
November 23 2009, 7:52 am | | 6 Comments
To capture the attention of diners, Ogilvy Malaysia replaced Hard Rock Cafe’s memorabilia with authentic-looking pieces of their own. Rather than the usual autographed guitar, they featured never-before-seen ‘artefacts’ from the infamous hotel stays of rockers. Every piece was faithfully produced to look like an original.
Credits – Client: Hard Rock Hotel Penang. Agency: Ogilvy & Mather Malaysia. Executive Creative Director: Daniel Comar. Copywriter: Andrew Low. Art Director: Yeoh Oon Hoong. Typographer: Jarrod Reginald. Client Service: N Balachandran. Planner: Remona Ahmad.
6 Comments
nice insight nice idea. well done.
Cool work Dani
Funny stuff. As good as any ambient I have seen for a while.
I don’t get it? So these are made up memorabilia from made up events?
So what’s the relevance?
Sweeeeee…eeeeet!
Love it. I’m sure it will pick up awards left & right. Well done O&M Malaysia.