Ma Yan to sit as Outdoor Jury President at AdFest

Executive Creative Director for North East Asia at JWT and Chairman of JWT China, Sheung Yan Lo will be Jury President of Outdoor at AdFest 2010.

Ma Yan, as he is known amongst his peers, has played a major role in JWT’s emergence as China’s most awarded agency and was recently named as one of 30 of the most outstanding industry leaders in China over the last 30 years.

“AdFest is the award show which best represents the diversity and creativity across the region. To be the Jury President of Outdoor allows me to work with the best judging panel, to see the best work, and learn,” says Ma Yan.

Born and raised in Hong Kong, Ma Yan joined JWT Shanghai in 1996 wherehe built international brands like Nike, Pepsi, De Beers and Liptonwhile also helping local brands Lenovo, China Unicom, 999Pharmaceuticals and Sedrin Beer to become major Chinese brands.

In 2006, JWT Shanghai ranked 21st in the Gunn Report, and JWT Shanghaiis the only agency that has won the Grand Prix four times in thehistory of the China Advertising Awards as well as many awards atCannes, One Show, AdFest, LongXi Global Chinese Advertising Awards andChina Times Chinese Advertising Award.

“It is an honour to invite Ma Yan to Thailand as Jury President forOutdoor, where he can share his knowledge with the rest of the region.Ma Yan is working in the fastest growing advertising market in theworld, which gives him a unique perspective to share with othercreatives in the Asia Pacific,” says Jimmy Lam, President of AdFest.

In 2001, Ma Yan was promoted to Executive Creative Director, JWT NorthEast Asia, and in March 2009, Ma Yan also became Chairman for JWT China.

Ma Yan is a member of C.A.S.H. (Composers and Authors Society of HongKong), as writing lyrics for Cantonese pop songs is one of his favoritehobbies.