Campaign Brief’s top Aussie Public Service+Charity ads of the decade
Here are Campaign Brief’s favourite Australian public service and charity adsof the noughties – work that not only appealed to the award judges, butalso made a difference. We would like to add a few more ads or campaigns to this worthy list, so suggestions welcome.
2007
Agency: Leo Burnett, Sydney
Creative Director: Mark Collis
Copywriter: Grant McAloon
Art Director: Michael Spirkovski
Director: Justin Kurzel
Production Company: Cherub Pictures
2006
Agency: DDB Sydney
Executive Creative Director: Matt Eastwood
Copywriter: Charlie Cook
Art Director: Simon Johnson
Director: Sean Meehan
Production Company: Soma Films
2008
Agency: Grey, Melbourne
Creative Director: Nigel Dawson
Copywriter: Brendon Guthrie
Art Director: Tim Holmes
Director: Mark Molloy
Production Company: Exit Films
2001
Agency: Saatchi & Saatchi Australia
Creative Director: Mike Newman
Copywriter: Jay Furby
Art Director: Jay Furby
Director: David Gaddie
Production Company: Silverscreen Productions
2006
Agency: George Patterson Y&R, Melbourne
Creative Director: James McGrath
Copywriter: Sassy Havyatt
Art Director: Frank Muller
Director: Mark Molloy
Production Company: Exit Films
6. RTA ‘PINKY’
2007
Agency: Clemenger BBDO, Sydney
Copywriter: Chris Pearce
Art Directors: Baz Baker and Pic Andrews
Director: The Glue Society
Production Company: @radical.media
2008
Agency: The Campaign Palace, Melbourne
Creative Director: Tony Leishman
Copywriter: Pat Lennox
Art Director: Ben Green
Director: Sean Meehan
Production Company: Soma Films
2008
Agency: Saatchi & Saatchi, Sydney
Creative Directors: Steve Back and David Nobay
Digital Creative Director: Brian Merrifield
Copywriter: Steve Jackson
Art Director: Vince Lagana
Photographers: Tim Gibbs, Petrina Hicks, Sean Izzard, David Knight, Scott Newett and Daniel Smith
Production Company: Soma Films
2005
Agency: BMF Sydney
Creative Director: Warren Brown
Copywriter: Andrew Petch
Art Director: Andrew Ostrom
Director: Ben Lawrence
Production Company: Caravan Pictures
2008
Agency: Colman Rasic Carascco, Sydney
Creative Directors: Dejan Rasic and Rebecca Carrasco
Creati
ve: Dejan Rasic
Creative: Rebecca Carrasco
Director: Steve Rogers
Production Company: Revolver
2004
Agency: Saatchi & Saatchi, Sydney
Creative Director: David Nobay
Copywriter: David Nobay
Art Director: David Nobay
Director: Tim Gibbs
Production Company: 8 Commercials
2009
Agency: Droga 5 Australia, Sydney
Creative Director: David Nobay
Creative: Cam Blackley
Creative: Matty Burton
Director: Gary Freeman
Production Company: @radical.media
2006
Agency: Whybin\TBWA, Sydney
Creative Director: Garry Horner
Copywriter: Misha McDonald
Art Director: Dave O’Sullivan
Director: Rodd Martin
Production Company: The Guild of Commercial Filmmakers
14. ACF ‘SUPERHERO’
2007
Agency: Clemenger BBDO, Melbourne
Creative Directors: Emma Hill and Cameron Hoelter
Creative: Emma Hill
Creative: Cameron Hoelter
Director: Mark Molloy
Production Company: Exit Films