Heineken’s stadium of dreams

To launch a new Heineken UCL can that recorded the final football score aspart of the design, Leo Burnett & Arc Worldwide Thailand built ‘TheStadium of Dreams’. This gigantic live football Stadium was made of HeinekenUCL cans. Consumers helped build the stadium via their micro site where 332,654 cans were installed at the same location on the real Stadium of Dreams. Thousands of peoplewitnessed each round of live matches and in the end the final resultwas engraved on the new can.

View the idea here:

Heineken_Stadium_of_Dreams_sml.mov

Credits – ECDs: Keeratie Chaimoungkalo, Sompat Trisadikun. CD/Art Director: Sanpathit Tavijaroen. Copywriters: Chanwit Nimcharoen, Patcharaporn Lhuengusakul. Art Directors: Narudol Karadist, Chairat Cheerunpong. Agency Producers: Sarawut Lertkittipaporn, Sompetch Nuntasinlapachai, Jirateep Sangsuwan. Digital Imaging: Visionary.

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