Pete Moss takes on Asia ECD role at OgilvyOne
Pete Moss has been promoted to Executive Creative Director for OgilvyOne Asia, in addition to his current Singapore responsibilities as joint Executive Creative Director, Ogilvy Singapore. Moss (pictured left) extends his current creative responsibilities out of Singapore, adding region-wide responsibility for OgilvyOne Asia as Executive Creative Director. Moss will continue to be based in Singapore. In a further appointment Barney Loehnis joins as Regional Head of Digital. In a newly created role, Loehnis will take on the key responsibility of further developing OgilvyOne’s digital offering across 13 offices in the region – Asia’s largest digital network. Additionally, Loehnis will be playing a role helping to further unify Ogilvy’s digital offering across the Ogilvy Group companies. Loehnis will be based in Hong Kong and previously was Isobar’s Asia-Pacific Network Director.
Loehnis (left) and Moss will report to Kent Wertime, the President OgilvyOne of Asia Pacific, working together with Chris Reitermann and Chris Riley, who have North and South leadership responsibilities for OgilvyOne.
“While I will be taking on responsibility for the totality of our regional creative product (both online and offline), it’s clear that digital creativity is the big issue for clients in Asia,” said Moss. “I am keen for OgilvyOne to define a new standard in the industry. I believe that better digital thinking is required to truly serve what clients need today.”
Said Wertime: “The appointment of Barney and Pete to these key roles is a clear signal of OgilvyOne’s commitment towards taking our digital services to a new level in Asia. OgilvyOne Asia has a variety of unique assets through our Labs, ITOP media network in China, mobile JV with Icon Mobile in China, and the region-wide Neo@Ogilvy network — which continues to be run by Susana Tsui — across the region. The addition of Barney and Pete as catalaysts of our digital capabilities will be significant for our clients – many of whom are increasingly looking for better ways to create connections with consumers.”