iris Worldwide opens office in Shanghai
Independent marketing network iris Worldwide has opened its Shanghai office, nine months after the agency’s entry into the Chinese market in Beijing.
David King, Regional CEO China said: “China is one of the fastest growing communications markets in the world and a presence in Shanghai has always been planned to service our regional and global clients. Whilst our Beijing office will continue to focus primarily on the Sony Ericsson business, the new Shanghai office is already scoping a number of exciting projects for multiple clients and we will be making announcements in due course. In the meantime, we are actively recruiting at all levels to grow our initial core team in Shanghai.”
King, who was appointed last year from RAPP China where he was managingdirector, has lived and worked in Shanghai for 8 years. He willinitially take a hands-on role in running the Shanghai office as helooks to grow the team.
King believes that iris’ approach,rooted in the philosophy to “Be Better”, will strike a chord inShanghai: “iris is very well placed to take advantage of clientsseeking a credible, truly integrated alternative to the moretraditional network agencies. We can provide a leaner, faster, bettervalue solution – something clients in China have been demanding forsome time, but not getting.”
Ian Millner, CEO of iris said, “Ourintent is to become the leading integrated marketing agency worldwideand we see China as a key market for our growth and development. Wecan deliver integration in a way that the other networks can’t andoffer specialism in high growth disciplines like digital andexperiential and it¹s this new model proposition, coupled with the factthat we¹re independent and agile, that we believe will resonate withthe market.”
iris has already established a strong foothold inAsia Pacific, with offices in India, Singapore and Australia and inDecember was named Mid-Sized Network of the Year by Media magazine.Last year iris announced a strategic partnership with agency Edge,giving the network presence in Vietnam, Singapore and Thailand and asone of the fastest growing agency micro-networks in the region as wellas globally, plans to continue to strengthen its presence in Asia.