Tay joins Grey Singapore as creative director

Joseph Tay will join Grey Group Singapore as Creative Director, reporting to Ali Shabaz, Chief Creative Officer, Grey Group Singapore, Indonesia and Thailand. An industry veteran, Tay brings with him over 15 years of advertising creative experience, and will greatly add to the agency’s creative product.

Talking about Tay’s arrival, Subbaraju Alluri, CEO, Grey Group Singapore says, “Joseph’s addition to Grey Group Singapore reinforces our commitment to creating famous work for our clients. He comes with tremendous experience across categories covering local, regional and global markets.”

Ali Shabaz, Chief Creative Officer, Singapore, Indonesia and Thailandadds, “Joseph’s skill, experience and maturity will help us raise thebar on our work across all our clients. His addition will make a bigdifference to our creative goals.”

Tay has contributed to a number of path-breaking campaigns such as theParkinson’s Disease Society Singapore press campaign that won him aCannes Bronze Lion. He can also lay claim to a host of otheradvertising awards – D&AD, the Clios, Adfest, the Singapore OutdoorAwards and the Singapore Creative Circle Awards, to name a few.