Extra juicy chewing gum
March 11 2010, 9:14 am | | 6 Comments
McCann Erickson Mumbai developed this campaign to demonstrate the extra liquid inside Happydent Wave chewing gum by depicting peoples’ faces as water balloons.
Credits – ECD: Prasoon Joshi. CD: Mahesh Parab. Copywriter: Talha Bin Mohsin. Art Directors: Mahesh Parab, Prashant Kandalkar. Photographer: Mitsuo Suzuki. Digital Retouchers: Joseph Liew, Milind Aglave. Client Servicing: Priyanka Sihota.
6 Comments
if i did not read the word water-balloon, i won’t get it. Too far etched…
Japanese people in an Indian ad for an Italian brand????
same ad three times. there’s a campaign
t was easy to brief the photographer to use indian talent. It’s a nice one.
None of these are indians. Look at the eyes. They’re most likely singaporeans – malays and chinese living in singapore. It also explains why a certain joseph liew is the retoucher. hahahhah
Are you saying using a foreign talent is crime according to you??? And who’s making rules in advertising??? Thank God not you:)