New ECDs & Head of Art at BBDO Guerrero

BBDO Guerrero | Proximity Philippines has announced the promotion of Brandie Tan and Tin Sanchez to the position of joint Executive Creative Directors. Tan and Sanchez, who were the team responsible for the Agency’s highly awarded ‘Lola Techie’ campaign for Bayan Telecommunications, will take over the creative leadership of the Agency from Simon Welsh who is returning to England as Creative Director of a top London Agency.

Tan and Sanchez joined BBDO Guerrero | Proximity Philippines in 2008 as Head of Art and Head of Copy. Prior to joining the Agency, the pair were joint Executive Creative Directors of Lowe Vietnam. As well as their highly recognized work for Bayan Telecommunications, they were the winners of the first and only Cannes Gold Lion for the Philippines.

Last month Sanchez returned from a posting at Proximity Worldwide in London as part of the creative leadership transition plan.

Concurrently, the Agency has also announced the appointment of PaulAnderson to the position of Creative Director & Head of Art of BBDOGuerrero | Proximity Philippines. Anderson, a native of South Africa,started his career at The Jupiter Drawing Room in Johannesburg, beforemoving to TBWA / Hunt Lascaris and has worked in Asia since 2005. Hejoins the Agency from BBH Asia Pacific in Singapore and Shanghai.

Remarking on the appointments, David Guerrero, Chairman & ChiefCreative Officer of BBDO Guerrero | Proximity Philippines said,”Brandie & Tin have proven themselves to be ready to take oncreative leadership of the Agency. They are one of the few teams in theregion to have won gold this year in both regional Effectiveness awardshows and Creative award shows. This perfectly summarizes our ambitionto demonstrate that the same work can win both. Quite simply our aim isto become the leading agency in executing this vision for both localand international clients and Brandie & Tin’s creative leadershipwill be instrumental in continuing to deliver this. Paul is also aperfect complement to our team, bringing with him experience from someof the world’s most highly recognized creative agencies where, amongsta huge and impressive body of work, he has garnered significantrecognition including a Gold Lion at Cannes.”