Kevin Pereira and Andrew Crombie sign on at EuroRSCG Singapore as Charlie Blower exits to return to the creative side of the business

Euro RSCG Singapore has made two key management hires with Kevin Pereira joining as Executive Creative Director and long-term industry veteran Andrew Crombie joining as as CEO. Pereira (pictured left) fills the void left by Victor Ng and Crombie replace Charlie Blower, who is leaving the agency to make a return to the creative side of the business.

“Over the past five years we’ve experienced double-digit growth in Singapore, winning some of the market’s top brands and storming the creative rankings. The search for our new management team underlined an important fact; we needed big talent to deliver on our next phase of growth. We’re extremely ambitious and this is part of our plan to deliver on our business growth objectives,” said Asia Pacific Managing Director, Matthew Fanshawe.

Pereira joins Euro RSCG after almost 5 years within the Saatchi & Saatchi network. First as ECD of Saatchi & Saatchi Japan, (then the Saatchi Global Creative team in Europe). He was the global Creative Director on Toyota/Lexus and regional Starbucks business, plus global Novartis.

A strong creative talent with global and local experience, Pereira is tasked with growing the agency’s creative offering and reputation, plus developing the creative teams, with a special focus on key clients like FairPrice and Coca-Cola. Born in Singapore, but raised in Australia, Pereira started his career in Singapore 1992, but has since worked in London, Cape Town, KL, Manila and Dubai. He returned to Singapore in 2000 as Head of Copy at BBDO. But in 2002 he joined Tony Williams as Creative Partner in their own highly successful creative boutique agency hypu. – which was then bought out by Saatchi & Saatchi in 2006.

Commenting on Pereira, Fanshawe said, “Our search for new creative leadership can be defined as a mission to up the ante in our creative department. Our ambition was clear and simple; only top-notch creative talent need come forward. Kevin is a bona-fide entrepreneur, having set up his own agency and worked with a number of leading clients in his various roles. We’ve been looking for a true creative leader; someone bold and brilliant who can take us to the next level and we’ve found that in Kevin.”

Originally from Australia, Crombie’s career spans 20 years in the industry, with agencies such as FCB, Ogilvy, Batey and Chiat Day Mojo in Malaysia, Singapore, Hong Kong, Australia and Taiwan. Crombie spent much of his career at FCB in various roles from managing director to worldwide account director and regional account director. Over the years he has worked on brands such as Kraft, IBM, Telstra, Dell, Standard Chartered, Sunkist and New Zealand Milk.

Charlie Blower departs to pursue a role on the creative side of the business.

“My time at Euro has been nothing short of great. Great successes, great clients and great work. During my time I’ve had the pleasure of working with some real talent in the agency, and winning accounts like Coca-Cola, Carlsberg and Saxo Capital Markets – the highlight being Euro RSCG Singapore winning agency of the year last year. But my true passion is developing great creative work, and I’m looking forward to returning to that side of the business in my next role,” said Blower.

Pereira’s appointment is effective immediately, while Crombie starts later this month. Crombie will report directly to Fanshawe.