Create your own travel journal via SilkAir
JWT Singapore have launched the first stage of their very first brand ad for the SilkAir Explorers campaign.
Research has shown that people are relying more and more on personal recommendations for holidays and trips. Based on this JWT Singapore developed a website and print campaign using real experiences and insights to SilkAir’s destinations.
The aim is to support the notion that SilkAir helps you uncover the insights into undiscovered Asia – revealing those golden nuggets that make a holiday something special and so supporting the brand idea.
Credits – ECD: Ali Shabaz. Creative Group Heads: Minzie Liyu, Chaya Kusuma. Art Directors: Minzie Liyu, Mo Chong. Copywriter: Chaya Kusum. Planner: Gino Borromeo. Producer: Sandra Ong. Account Executives: Peter Cheung, Adela Andrei, Cheese Lim. Photographer: Teo Studio. Post Production: Nelson Digital Imaging. Media Agency: Mindshare. Digital Agency: XM Singapore.
1 Comment
Funny….the only journal on the webpage featured belongs to the account executive on the account…how interesting.