Carlton Draught brings you your life in ‘Slow Mo’ in new spot via Clemenger BBDO, Melbourne

This Friday will see the premiere of the new Carlton Draught television commercial, Carlton Draught ‘Slow Mo’, via Clemenger BBDO Melbourne. Directed by Paul Middleditch via Plaza Films, it stays true to the great Carlton Draught tradition of ‘taking the piss’, bringing slow motion camera technology into the pub to showcase men in all their ‘Slow Mo’ glory.

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The campaign was shot using two Photron SA1 SD high speed cameras,which can shoot anywhere between the normal 25 frames per second and anincredible 9000 frames per second. The scenes in Carlton Draught ‘SlowMo’ were shot at speeds between 500 and 9000 frames per second, givingthem that beautiful (and hilarious) detail – such as a peanut flyingout of a guy’s mouth, or the reverberations of an ample backsidedropping on to a bar stool.

Every ‘Slow Mo’ shot needs to be accompanied by important, grandiosemusic. And if the soundtrack sounds familiar, it’s because Puccini lenthis famous tune to what will surely become the thinking pub goer’s newanthem:

Slow motion.

Slow motion.

Clemenger BBDO, Melbourne executive creative director Ant Keogh, saysfinally, slow motion has found its true subject matter. “Since theinvention of the Phantom super-slow motion camera we’ve seen it used tobeautiful effect. We thought we’d jump on the bandwagon but subvert theusual beautiful imagery and focus on blokes and the dumb stuff they do;blokes in all their wonderful, fallible, glory,” Keogh said.

Executive Creative Director: Ant Keogh