Singha beer signs three-year deal as Manchester United’s official beer partner
Singha beer has been launched as the official beer partner of Manchester United, after the club signed a three-year deal with the Thai brewer.
The deal will see Singha beer sold throughout Old Trafford at home matches, as well as giving the company advertising opportunities in the stadium and in the club’s media outlets.
David Gill, chief executive of MU said, “it’s very important to us to engage with our fans around the world and we believe that working with Singha will be another important way of achieving this. We are looking forward to developing the relationship.”
SoravijBhirombhakdi, Deputy Managing Director of Boon Rawd TradingInternational, added that matching the Thai brand with a football clubthat has a worldwide following will broaden its consumer base.
“We are confident that this alliancewill write a new chapter in the Singha story for the whole world toread, turning a local brand into a global brand,” he said.
Click here to view the launch announcement.