China is eating their way through their forests
Here’s another ambient awareness message that highlights the number of wooden chopsticks used in China every year. Every year Chinese consumes 45 billion pairs of disposable wooden chopsticks which equal around 25 million trees.
DDB Shanghai recycled over 30 thousand used disposable wooden chopsticks from restaurants all over Shanghai. Washed them, process and collage them into a 5-meter-high-chopstick-tree, we then broke it down in the middle and then displayed the piece in the busiest district. Through the fallen chopstick-tree, the agency aimed to alert people that the use of disposable wooden chopsticks means the destruction of large numbers of trees.
The execution is very similar to the Ogilvy Beijing ambient that we posted on Campaign Brief Asia just prior to Christmas.
9 Comments
Errr, guys…that doesn’t look like the busiest district in Shanghai.
Dont worry it will get busy later…that guy on the cycle is probably the production manager…soon the entire agency will drop by to gawk and be photographed for the pix and the video that will be part of the award submission.
So who’s taking home the trophy … DDB Shanghai or Ogilvy Beijing?
Ogilvy Beijing. more thought in the idea and presented better.
Agree with 12:28 PM!
Ogilvy’s piece has more interactivity, participation from the students, graduates and the Greenpeace activists.
DDB Shanghai’s work…well, a bit too taiwanese.
The ogilvy idea is bigger
DDB idea looks very small ambient and a one off. The creatives need to shoot it placed in many busy locations in Shanghai
We should save more wood by not giving any of these entries a Pencil…I am sure they would understand.
I think that these two works are not get awards, as a waste of wood.
I like this. DDB one has more impact. At least a finalist. China did some cool ambient last few years. Well done. Keep punching