Pure Waters refreshed with two new commercials for the James Boag’s beer brand

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James Boag Premium TVC Still.JPGScreen shot 2011-02-14 at 3.42.32 PM.jpgLion Nathan in Australia has launched the next instalment of its highly awarded James Boag advertising campaign, ‘Pure Waters’.

 

Created by Publicis Mojo Sydney, the new campaign continues the story of a Tasmanian town and the mystic, transformative power of its water – a creative first brought to life on Australian screens two years ago. The original ‘Pure Waters’ spot picked up a multitude of awards including a Gold Lion at Cannes.