Craig Davis to chair the Good Work jury
Craig Davis, Chief Creative Officer and founder of the world’s first brand-centric social media platform, will chair the Good Work jury, a new initiative by YouTubeand the Cannes Lions International Festival of Creativity.
The partnership is designedto bring together the transformational power of creative minds, with the issuesthat need them most.YouTube and Cannes Lions have collaborated with creative agency, Ralph, to create a YouTube Channel designed around ‘the blank page’ concept.
It showcases briefs from non-profit organisations worldwide seeking creative support to increase the public’s engagement with the critical issues they address.
Davis, the Jury Chair of ‘Good Work’, said: “As a global creative community,some of our most potent work tackles issues that severely challenge humankind.At our best, we attract attention, shift attitudes, and motivate behaviouralchange; with the world facing more complex and confounding problems than everbefore, there is a need for creative minds to solve them.Congratulations to YouTube on recognising its potential as a platform for mass collaboration, and on initiating this project. I’m proud and excited to help make it happen.”
Philip Thomas, CEO of Cannes Lions said, “We are delighted to be joining forces againwith YouTube to launch ‘Good Work’, a global competition and a an exciting opportunity for creatives around the world to showcase some brilliant ideas that will benefit non-for-profit organisations.
Creativity is the very essence of what the Cannes Lions Festival is all about and so to be able to offer a global creative platform for such a worthy cause is an enormous privilege.”
* Creatives can today access http://youtiube.com/goodwork where theycan view briefs from around the world.
* Creatives will have six weeks to create and upload theirvideo ads of maximum 60 seconds duration. The deadline is 2359 GMT on 9 May2011
* In May, the most groundbreaking videos will be shortlisted by a jury of leading creative directors
* At the beginning of June, Davis will review the shortlisted submissions and identify five outstanding submissions
* The winners will be invited to the Cannes Lions International Festival of Creativity in June 2011
* The winners and Craig Davis will participate in the Good Work Seminar at the 58th Cannes Lions International Festival of Creativity to discuss how creative minds can positively impact today’s most pressing social, economic, and environmental challenges
* Beyond the Festival, YouTube and Cannes Lions plan to establish ‘Good Work’ as a platform to connect creatives with non-profits on anongoing basis.