JWT Bangalore get Nike involved in street cricket

April 2 2011, 7:44 am | BY Lynchy | No Comments

Nike.jpgLA-based Green Dot Films director Omri Cohen is behind a new Nike cricket commercial airing throughout India via JWT Bangalore.

The 60 second spot brings to life the Just Do It attitude that exists throughout street cricket across India. Being aired as part of the global Nike ‘Just Do It’ campaign, “Yards” captures the relationship between raw, street-style cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself.

VIEW THE SPOT

The spot premiered during semi-final World Cup game between India and Pakistan on ESPN and on the Nike India YouTube channel. By utilizing both social and broadcast media, “Yards” reaches millions of India’s devoted cricket fans and allows them to share their passion for the sport and their team.