Naked Communications Singapore announces client appointments Nokia and Unilever

Three weeks after opening its Singapore office as a regional hub for South East Asia, Naked Communications has announced its initial client remits.

In its first competitive pitch the agency has been appointed to the task of revitalising the Nokia brand across Malaysia and Singapore. Naked Communications has previously worked with Nokia in the UK, Europe and Australia.

Said Antony Wilson, Nokia head of marketing – Malaysia, Singapore and Brunei. “We were interested when Naked opened in the region and invited them topitch as we were looking for fresh thinking. They quickly proved theycan offer that in Asia and we look forward to working with them overthe next few months.”   

In addition the agency has begun pan-Asian work with UnileverSingapore, being appointed to a remit on the regional hair carebusiness. Naked Communications, Sydney already works across a number ofcategories with Unilever in the Australian market.

Said Charmaine England, regional category vice president Unilever hair care. “Naked offer a different agency model. This allows us to utilise themon a number of different challenging briefs that require a differentapproach.”

Said Imogen Hewitt, managing partner Naked Communications Singapore. “It’s a great start securing such desirable client projects in ourfirst month. We’re really excited that things are going well.  We’re ona hunt for great talent to join the team and help with the final stagesof unpacking. We’ve thoroughly enjoyed the welcome we’ve received inour first few months in Singapore.”