New CD for The Brand Union in China

The Brand Union has appointed Juan Tan as Creative Director, China, a newly created position divided between Beijing and Shanghai. As the creative lead in China for The Brand Union, Tan will help set a new standard for creative work from the China network. In addition to leading the Unilever Food Solutions account, Tan will also focus on Chinese brands such as Gemdale Property, TIENS, CEIBS and SPD Bank.

Tan has more than 16 years in the communications and design industry in SE Asia and China. He brings with him a strong visual design background, is a proven artist and designer in his own right, and has worked both above and below the line with a broad range of local and international clients in China.

Prior to joining The Brand Union, Tan was based in Shanghai as Executive Creative Director at TBWA\TEQUILA\China for six years where he led advertising, brand identity, and product design projects for clients such as Chivas, Absolut, adidas, Häagen-Dazs, Pernod Ricard, Siemens and Virgin Mobile. During this time he also served as Executive Creative Director for TBWA’s shopper marketing agency, INTEGER\, as well as at TBWA\Creativejuice, where Juan created retail and shopper marketing experiences.

Earlier Tan was Creative Director at TBWA\Jakarta from 1997-2004 and also worked as Creative Group Head at Bates Advertising, Indonesia from 1995-1997.