Aoi Advertising Promotion maintain awareness in Cannes of the Japanese earthquake disaster

Aoi Advertising Promotion Inc. Tokyo together with iDEA! FOR LiFE! ran an awareness campaign throughout the week in Cannes. Their campaign in the Lions Daily magazine highlighted the fact that although the March earthquake and tsunami in Japan might have come and gone, the people of Japan are still right in the middle of the whole disaster.

Everyday, in the Lions Daily, Aoi Advertising Promotion and iDEA! FOR LiFE! placed a message to show that they are still fighting after the 3.11 earthquake.

The ads featured photos of the scenes in Japan now, with a copy “Creativity Power(less)?” and the final message ends “Your creativity could change Japan’s reality”. Aoi Advertising Promotion wanted to point out to delegates in Cannes that the whole disaster they are facing in Japan now was nothing they’d imagined and it’s not over.

iDEA! FOR LiFE! is a creative alliance formed by well-known Japanese art director Chie Morimoto, who helped create the campaign.

Credits:

Creative Alliance: iDEA! FOR LiFE!