GPY&R’s Carlton Draught ‘Big Ad’ voted best beer commercial of last 15 years in The One Club poll – James Boag’s ‘Pure Waters’ spot voted #4

Australia’s Carlton Draught ‘Big Ad’ via George Patterson Y&R, Melbourne has been voted the best beer commercial of the last 15 years, announced at The One Club in New York last night.

Winners were chosen by viewers from a list of 32 Pencil and Merit winners on The One Club website.

“Big Ad” won a Gold Pencil at the 2006 One Show and is one of the most celebrated commercials in the world, also winning a Gold Lion – and almost the Cannes Grand Prix in the same year, beaten by #3 ranked Guinness “Noitulove” via AMV BBDO/London.

In second place was the iconic “Wassup?” commercial for Budweiser from DDB Chicago, which also won a Gold Pencil in 2000. The spot, which first appeared late in 1999, became a cultural phenomenon and sparked a number of follow-up commercials for the brand.

The James Boag’s ‘Pure Waters’ spot for Lion Nathan, via Publicis Mojo, Sydney came in at #4, with DB ‘Tiger – Taste in this life’ via Saatchi & Saatchi New Zealand voted #9.

The Top 10:

1. “Big Ad” for Carlton Draught – George Patterson Y&R/Melbourne (2006)

2. “Wassup?” for Budweiser – DDB/Chicago (2000)

3. “Noitulove” for Guinness – AMV BBDO/London (2006)

4. “Pure Waters” for Lion Nathan – Publicis Mojo/Sydney (2010)

5. “Surfers” for Guinness – AMV BBDO/London (2000)

6. “Dude” for Bud Light – DDB/Chicago (2008)

7. “Rollerblading” for Dos Equis – Euro RSCG/New York (2009)

8. “Jai Alai” for Dos Equis – Euro RSCG/New York (2010)

9. “Tiger – Taste in this Life” for DB Brewery – Saatchi & Saatchi/Auckland (2007)

10. “Mr. Really, Really, Really Bad Dancer” for Bud Light – DDB/Chicago (2004)

The Top Beer Commercials feature attracted over 17,000 views online over the course of a month on The One Club website. The spots are available for viewing at www.oneclub.org.

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