Think quicker with Berocca
August 16 2011, 5:14 am | | 3 Comments
JWT Singapore has released new print work for Berocca that follows the thinking that life abounds with tough challenges and decisions. More often than not, a single word or move can separate success from failure. By providing essential vitamins and minerals, Berocca boosts your mental performance so you’ll be the one who outsmarts others.
Credits – Executive Creative Directors: Tay Guan Hin, Valerie Cheng, Jun Fukawa. Creative Director: Koh Hwee Peng. Associate Creative Director: Minzie Liyu. Creative Group Head: Ed Cheong. Art Director/Copywriters: Karan dang. Kenneth Chia. Illustrators: Max Kostenko, Karan Dang.
3 Comments
This is truly a refreshing and intelligent piece of print campaign. Surprised, it came out of Singapore.
simple and insightful
There’s a nugget of an idea. A nice insight. But poor execution. Looks cheap and elementary. Not sure the scenarios make the ads interesting either.