Ng Heok Seong leaves Lowe to join Euro RSCG Malaysia as Executive Creative Director

Lowe Malaysia Executive Creative Director Ng Heok Seong has been named as the new ECD at Euro RSCG Malaysia. He will replace Kit Ong who last week it was announced was joining Y&R Asia.

“Bringing Seong onboard is the first move in a series of appointments we are making that will significantly restructure and reinvigorate our creative offering in Malaysia. He’s a top-notch creative leader with the type of energy we require to fuel our creative output and to push our clients’ brands forward,” said Andrew Crombie, CEO, Euro RSCG Singapore & Malaysia.

Prior to joining Euro RSCG, Ng (pictured left) spent five years as the ECD at Lowe Malaysia and previously was with Naga DDB. Bringing over 25 years of experience in brand communications to the role, Ng has worked on brands including Shell, Cold Storage, Pizza Hut, Panasonic, Concorde Hotel, Reckitt Benckiser, Johnson & Johnson, Mazda, Mercedes Benz, Tourism Malaysia, Philips, Tesco, Star Cruises, Coca Cola, AirAsia, Citibank, and Ikea. His most recent awards include a Silver at the One Show and two Bronze Lions at Cannes. In this year’s Campaign Brief Asia Creative Rankings Lowe Malaysia jumped up from 8th to 4th in the country.

The appointment comes during a period of steady momentum for Euro RSCG in Southeast Asia – having picked up new accounts including Bosch and EPINS in Singapore, Hydro-RTD Coconut Water and SmartFren in Indonesia, and Racer Electric in Thailand

“Seong is a dedicated professional who creates solutions beyond the confines of traditional advertising – exactly what our DNA of Creative Business Ideas® demands,” said Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific.