Mike Chou moves up at Interger Group China

The Integer Group has promoted Mike Chou to managing director of its operation in China, effective September. Chou has served as Client Services Director of The Integer Group in China for the past four years. He succeeds Eric Wong, who is leaving the company to pursue alternative career opportunities.

Chou began his career with The Integer Group in Dallas in 1999 and moved to Shanghai in 2007 as a founder of the China operation. He has over 12 years of extensive shopper and retail marketing and promotional experience, gained both in the US and in China. His category experience covers FMCG, healthcare, telecom, IT and multi-line retailers.

As Client Service Director from 2007-2011, Chou drove the growth of The Integer Group in China from its early beginnings to an agency of 35 people with offices in Shanghai, Beijing and Guangzhou.