Swensen’s goes nuts for Y&R Thailand

Y&R Thailand has been named as the creative agency for major US ice cream brand, Swensen’s, after a two way pitch.  The agency is tasked with developing and creating nine TV-led campaigns for the Thai market over the next two years, across all product lines.

First to launch is a TVC for Swensen’s ‘Happy Go Nutty Sundae’, airing in Thailand this summer.  The witty ad shows a family of squirrels looking on enviously as a girl enjoys her nut-packed ‘Happy Go Nutty Sundae’.     

Swensen’s has more than 200 ice cream shoppes in Thailand and more than a 75% share of the premium ice cream market in Thailand.  In 2003, the Minor Food Group was granted a 40 year license to develop and franchise Swensen’s in 34 countries across Middle East and Asia. Today, they have company owned and franchised Swensen’s ice cream parlors in Thailand, Cambodia, Saudi Arabia and the United Arab Emirates.

Y&R Thailand also provides brand communications support for steakhouse Sizzler, another Minor Food Group brand. 

Campaign Credits:

ECD: Chokechai Kasemsripitak

Copy writer: Nuwadee Ketruangroch

Art Director: Nares Limapornvanich

AMD: Attapat Pothinam, Chotirot Rattanawaraha, Apiporn Kunakorn

Planner: Ekaluck Charanvas, Monchanok Tanasanti

Director: Surun Thubtim

Production House: Triton

Post Production: Oriental Post