Flipkart.com is child’s play
October 26 2011, 6:06 am | | No Comments
Happy Creative Services in Bangalore has created a new television campaign for online shopping website Flipkart.com. The ‘No Kidding. No Worries’ campaign was produced by Footcandles Films, Mumbai.
Kartik Iyer, chief executive officer, Happy Creative Services said: “The entire campaign aims at building trust. Even today, there are worries about shopping online. Flipkart wants to communicate that it is absolutely safe to shop online, especially on Flipkart. The concept of using kids emerged from the fact that no one is as trusting as children.”