TEQUILA\ Singapore behind Okamoto Condoms new campaign, ‘The Okamoto Freedom Project’

When it comes to being naughty, Singaporeans are great at covering up, hiding out and keeping things under wraps. The Okamoto Freedom Project is a range of products that help you get better at getting away with it. So now you don’t have to rely on wits and guile alone.

Japanese condom brand Okamoto and TBWA\ TEQUILA\ Singapore have come up with a series of new products aimed at “making it more convenient to do the deed without getting caught.”

Urban Camouflage: Make your car look empty even when it’s not.

Nightcap: The coaster that covers up your intentions.

TipOff: Turn your iPhone into an early warning device.

FULL CREDITS:

Project Name: Okamoto Freedom Project

Client: Corlison Pte Ltd.

Creative Agency: TBWA\ TEQUILA\ Singapore

PR Agency: Bite Communications Singapore

Executive Creative Director: John Merrifield

Digital Creative Director: Oz Dean

Creative Group Head(s): Antii Toivoinen and Maurice Wee

Art Director: Reginald Ocampo

Junior Art Director: Daphne Tann

Digital Art Director(s): Alex Kwa and Sharim Gubbels

Copywriter(s): James Holman

Digital Copywriter: Martin Loh

Social Media Creative: Kaye Cheng

Designer: Daphne Tann

Digital Designer(s) / Artist(s): Alex Kwa and Sharim Gubbels

Senior Digital Developer: Sean Tan

Interactive Developer: Hilwan Idus

Illustrator: Reginald Ocampo

Managing Supervisor: Brent Farrell

Planner: Brent Tollman

Digital Producer: Takanori Iseki

Account Executive / Manager: Melanie Keppler

TV (Six Toes): Haydn Evans

TV (Six Toes) Producer: Vinda Karunan

TV (Six Toes) Producer: Sariyanti Sannie

Video Editor: Samuel Cooper