Raj Gupta moves up to CSO at MEC Asia Pacific

Raj Gupta has been promoted to Chief Strategy Officer for MEC in Asia Pacific. In his new role as CSO, Gupta continues to be the agency’s most senior strategist, and as such will have a very important impact on MEC’s most important clients and new business prospects. He will also head up product and product development for APAC regionally and locally. Both the Analytics & Insight and MEC Interaction competencies in APAC will report to him.

Gupta (left) has been with MEC for eleven years, starting his career at TME Australia as a planner and leaving Sydney as Director of Strategic Planning. As Regional Planning Director, Raj has been involved in the communication strategy on clients such as Accenture, Citi, Chanel, Colgate, Campbell’s, Energizer, Mercedes-Benz, Singapore Airlines, and Sony to name but a few.

Commenting on the appointment, MEC CEO Stephen Li said: “There is truly no-one in the region who knows us, our product and our clients better than Raj. And few who have a stronger belief in the power of strategic thought leadership. As someone recently said to me – “Raj has the biggest brain in the region”…and I could not agree more. It was a really easy decision to name him as our new CSO.”

Gupta said: “This is truly an honor. We have such great opportunity and potential in this region, along with a fantastic heritage and some of the most talented people I’ve worked with in my career.  It’s an amazing company with a collaborative network that constantly drives great product and innovation. I look forward to exciting times ahead for MEC across Asia Pacific.”