30,000 Aussies have voted on 50 names to appear on Coca-Cola bottles in ‘Share A COKE’ campaign
Thousands of Aussies votes have decided the 50 new names to appear on Coca-Cola bottles.
They will soon be able to share a COKE with Katie, Damien and Alison after casting more than thirty thousand votes to decide the 50 new names that will appear on bottles of COKE this month, for the final phase of the ‘Share a COKE’ campaign.
Following unprecedented consumer response to the launch of the original 150 names in October, the second phase of the campaign saw Coca-Cola give Australians a say in choosing the next 50 names. Consumers were invited to nominate the names of their friends and loved ones for consideration and share a story to explain why they would like to share a COKE with that person.
The final shortlist of names was then put to public vote on the Coca-Cola Facebook page
Says Lucie Austin, marketing director, Coca-Cola South Pacific: “We were blown away when we received more than sixty five thousand nominations and stories from people all over Australia in under a week! The campaign has elicited such a positive response from consumers and we are thrilled to now announce the 50 new names that Aussies have selected to appear on COKE bottles.”
Consumers can expect to see the names on COKE bottles in stores around the country this month.