Matthew Broderick’s day off – extended version of Honda’s Super Bowl ‘Ferris Bueller’ homage
January 30 2012, 8:18 pm | | 1 Comment
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller’s Day Off back in a big game commercial. Honda cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. The spot relives movie history with Honda’s fresh twist and wonderful homage to this ’80s classic.
1 Comment
Quite fitting given that the late great John Hughes was once a pretty good copywriter.
Connects to the demographic with laser precision, featuring reasonable excuses for required driving shots and numerous ‘to camera winks’.