Coca-Cola hands its entire sparkling portfolio to McCann Worldgroup Indonesia

Coca-Cola has awarded their entire Sparkling portfolio to McCann Worldgroup in Indonesia, the scope of the business includes; Fanta, Sprite and Coca-Cola and previously handled by Ogilvy & Mather, Jakarta.

McCann Worldgroup, the current Agency of Record for the Coca-Cola brand in Indonesia, has been awarded the additional brands – making up the entire portfolio – based on their commitment and innovation towards the Coca-Cola brand in this important market. According to DIS soft drinks sales in Indonesia will increase by 20.44% to IDR68.26bn (US$8bn) between 2010 and 2014. This continued rise is attributed to domestic consumption growth, which follows population growth.

Said Cara O’Connor, Group Integrated Marketing Content & Connections Manager.  Coca-Cola Indonesia: “McCann Worldgroup has been a partner of The Coca-Cola Company for more than 18 years in Indonesia.  In the past 12 months we have seen a renewed energy and commitment to our business.  The new team have proven themselves to be passionate about understanding and growing our business and we are proud to continue our relationship with them in an expanded capacity.”

Said Berndt Soderbom, President Director, McCann Worldgroup Indonesia: “Indonesia is an important market for Coca-Cola. Due to the highly competitive nature of the category, Coca-Cola was looking for a partner that understood the pulse and culture of the Indonesian consumer and felt McCann was best placed to deliver on their objective to become the most loved and consumed beverage among its core target.”

Continued Soderbom: “McCann Worldgroup Indonesia recently put several processes in place significantly strengthening its core offering. Our clients already trust us, knowing we’re a committed business partner, as a result of this transition we’re in a much stronger position to demonstrate our integrated capabilities at McCann Indonesia.”