Scarecrow India launches design division
Scarecrow Communications in India has launched a design division – Scarecrow Designs – to be headed by Design Director Kapil Tammal. The move comes two years after Scarecrow Communications first opened their doors.
Scarecrow Designs will provide exclusive design solutions to clients and also endeavours to produce pure graphic design content on its own. The in house designers and budding talent from design schools would be roped in to create merchandise (t-shirts, bags, accessories etc), which will be showcased at the Scarecrow Art Gallery.
Kapil Tammal (above) has worked with some of the top agencies and with the ad veterans like Prasoon Joshi and Bhupal Ramnathkar. He has worked for agencies like McCann, Triton, and Umbrella design. His stints in various agencies have allowed him to work on a diverse set of brands such as Vaseline, Nerolac, Hanes , Wonderbra, Onida, L’Oreal, Maybelline, NDTV, Pears, Neo Sports/Cricket, The MobileStore, Cathay Pacific, The Economic Times, Shanti Amla, Siemens, Reliance BigCinemas and Indian Oil, DNA, Viacom 18, Euro innerwear to name a few.
Founder Manish Bhatt said they have come to realize that there is a lot of demand for pure design-led jobs.
“From brand manuals to corporate & brand identity, and packaging. Due to the retail boom, mall culture and entry of many international lifestyle brands in India, design has become extremely imperative. Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can’t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct. And so, these clients specifically seek design-led communication solutions.” said Bhatt.
“We’ve also observed that good talent from design schools normally join design houses rather than ad agencies. Needless to say, most ad agencies are left with substandard design talent. To correct and balance the design ecology of talent and need, Scarecrow believes in identifying design talent at an early stage. Like when Kapil was brought on board from McCann, he was also offered a senior position in Landor, one of the leading design houses. Subsequently, Scarecrow has also attracted talent from design institutes like NID. Yet, to complete the ecology of design, we believe, one needs to create a complete environment of design that attracts and nurtures great design minds to provide great design solutions.”
Regarding this development, Kapil Tammal, says “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer’s hat and think of ‘designs’ as and when needed. I wanted to form this kind of a team since long, and today it’s finally happening! “
