Y&R Vietnam and LG Washing Machines recycle motorcycle facemasks into quilts for orphans
Y&R Vietnam have embarked upon an innovative campaign for LG Washing Machines which helped save the environment as well as providing employment, and comfort to those in need.
Vietnam is a market synonymous with ‘two-wheelers’, with one in four of the country’s 91 million population estimated to own a motorcycle – moped penetration is particularly high in the country’s major cities. So almost everyone wears a facemask, sold on every street corner for around US$0.33 cents and almost everyone throws their face mask away when they are done with it.
LG’s aim was to collect discarded facemasks and put them to good use. This would not only lessen the environmental impact of facemasks being thrown away, but could also create gainful employment and provide warmth and comfort to the needy. Used facemasks could be collected, washed and turned into bright patchwork quilts to donate to local orphanages.
People were asked to donate their used facemasks, which were then washed thoroughly using the LG Allergy Care Washing Machine. Seamstresses were employed to sew the clean facemasks together as patchwork comforters, at a labour cost of US$12 per quilt. The quilts were then donated to children at orphanages in Ho Chi Minh City.
Credits- CEO: Matthew Collier. ECD/Copywriter: Kit Ong. ACD: Lawrence Valencia. Producer: Clariss Alvarez. Senior Art Director: Huy Nguyen. Art Directors: Vuong Nguyen, Khoa Lam. Copywriters: Thach Thao Nguyen,Le Nguyen. Photographer: Alex McMillan. Designer: Mita Vu. Digital Creative: Hung Nguyen. Account Director: Dung La. Account Executive: Hau Pham. Account Executive: Tuan Pham.