Nike’s scrunched up face, scrunched up shoe
Making stupid faces on a webcam is pretty close to a natural state of being. It’s the first thing kids, old people and idiots do when they sit down at a computer.
Wieden + Kennedy Tokyo and Nike somehow managed to make it even more fun. Nike Free Face lets you contort a 3D version of the apparently-super-flexible Nike Free Run+ sneaker.
Credits – Executive Creative Director: Tota Hasegawa. Creative Director: Caleb Jensen. Associate Creative Director: Naoki Ga. Copywriter: Andrew Miller. Technical Director: Toru Terashima. Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama. Project Manager: Reiko Kawaguchi. Technical Creative Director: Seiichi Saito. Art Director/Designer: Masanori Sakamoto. Interactive Director: Ken Murayama. Markup Engineer: Shogo Yano. CG Director: Toru Hayai. CG Producer: Keisuke Nishina. CG Designer: Hiroshi Takeyama, Takashi Yasuno, Shign Miyahara, Yasuhiro Sato