FHM Sexiest Women in Non – Existence
For seventeen years, FHM magazine has been synonymous with the Sexiest Women in Existence, the ranking of sexiest women alive through public voting.
But now, FHM wants to shake and spice things up by asking readers to vote for the Sexiest Women in NON – Existence. Forget real women, FHM needs your help to decide which imaginary woman deserves to wear the very real crown. Whether you secretly desire the Queen of Hearts, Wilma Flintstone or the Statue of Liberty, you can rock the vote at http://www.theother100.com
Partnering with BBH Asia Pacific, FHM will announce the winner in a groundbreaking, special edition issue, which will feature all 100 girls scandalously re-imagined by top artists from around the world.
Douglas Hamilton, Deputy Creative Director, BBH Asia Pacific said, “FHM doesn’t need ads, it’s infamous enough. Instead, we’ve co-created a new product, the Sexiest Women in Non-Existence issue will give readers something to look forward to every year, and give sexy imaginary women everywhere the recognition they deserve.”
Polls are now open, so why not show Chun Li, the original queen of fighting games some love, or do you lean more towards leather limbed Catwoman?
Credits – Executive Creative Directors: Steve Elrick, Scott McClelland. Copywriters: Douglas Hamilton, Daniel Foo. Art Directors: Adrian Chan, Ken Choo. llustrators: Eric Foenander, Shyam Deshpande, Ferdi Trihadi. Digital Producer: Nicolyn Marino.
2 Comments
was pretty into this idea, until it required me to log into Facebook, so all my important friends would know that i want to shag a gang of cartoons.
seriously though, asking us to login to Facebook in order to participate is bullshit.
Loved the idea, also balked at having to go through Facebook, and then the app only half-worked. Character curation/consistency was also a concern.