Ogilvy & Mather Singapore use coloured pencils to recreate masterpieces for Faber-Castell
UPDATED STORY TO INCLUDE VIDEO: In conjunction with the 100th Anniversary of the Faber-Castell’s premium range of Polychromos Artist Color Pencils, Ogilvy & Mather Singapore has released a short film showing an artist crafting famous art pieces like “The Scream” by Edvard Munch and “Terrace Café at Night” by Vincent Van Gogh, using thousands of Faber-Castell colour pencils as the medium itself.
“In total, about 1176 hours went into sawing, sanding, sharpening, gluing and crafting 125,000 Faber-Castell colour pencils,” explained Steve Back, CCO.
Ivy Ong, Faber-Castell Sales and Marketing Manager, “The Faber-Castell Polychromos Artist Colour Pencils feature high-quality leads in 120 shades of color and has been used by artists for 100 years now. This is a fantastic idea that is relevant in showcasing the rich hues and tones of our coloured pencils through these masterpieces.”
Credits –
Chief Creative Officer: Steve Back
Executive Creative Director: James Procter
Creative Director: Troy Lim, Jon Loke
Copywriter: Adeline Siow, Troy Lim
Art Director: David Stevanov, Kairong Ku, Heng Sihui, Jon Loke
Photographer: Jimmy Fok
Illustrator: Dashan Kadam, Loh Yiqi, Inessa Low, Brandon Sim, Danny Ong, Alicia Tan, Joyce Koor
Head of Account Management: Shirley Tay
Senior Account Executive: Ng Hui Min
28 Comments
Nice craft. Not fresh.
Where’s the 3rd?
Do you get a pencil if you hug it?
Sooooo many art directors and writers!!!
“Anybody caught doing scams will be terminated” S.Back 2010. With zero award wins looks like a lot has changed. Sadly, I saw this Faber “POS” thing at Orcahrd last weekend. It was stuck up inside the store behind the counter. Ha,ha. I asked the clerk what was up, and she just shrugged and said some ad agency guys came in to put it up for this week only. Classic. So gentle people, it ran okay. I saw it. Best use of Eisle category for Cannes I suppose.
First we saw an agency from India do it with rolled up paper, then someone did it with office pins…now colour pencils…let’s hope people recognise an old idea when they see it.
Why doesn’t anybody admit that James Proctor works at Ogilvy Singapore? Does he get a credit too?
They won a couple Bronze Lions last year with scammed out Economist radio ads.
I heard they banned scam ads, so.. what is this now?
Ok it’s proactive, but it’s pretty bloody good. Should win at Cannes but not at real shows like D&Ad and One Show.
It’s because Khai is president of the jury.
It’s not fresh. And that’s not an opinion.
makes u want to frame and put it on the wall… def worthy of metal
So let me get this right. Steve Back goes in there, rips the living shit out of the creatives for doing scam, and now…Faber Castell?!? He must be on one big salary to back-flip so easily. You would think Ogilvy had learned after Gaxiola. It’s no wonder that agency is so infamous for the way it treats it’s creatives.
Very nice work. The crafting is amazing.
But you’re still happy to get a salary from Ogilvy each month right. ‘shit, I have to earn my salary with real work now’ Joke? Not that you have an axe to grind or a knife to slip in.
I stupidly thought this venomous, anonymous (yes, I am too) crap was only found on the Aussie blog. Go on then armchair creatives, tell us idiots how much better the world of advertising would be if you got the big salary & ran the agencies.
Ever since the world cottoned on to Singapore as the country with the most scam per capita, it’s been sad watching how creatives who’ve only ever done scam to get where they are twist and turn in the wind.
Of course other countries do it too but Singapore attracts more attention because that is ALL they do.
Take a bow chaps.
Ahh, the product arranged to look like other things route.
Here is the Queen made out of cupcakes.
http://gma.yahoo.com/blogs/abc-blogs/queen-elizabeth-iis-portrait-made-cupcakes-191530901–abc-news-Recipes.html
I thought Ogilvy Singapore were not going to do initiative work. Also a MASSIVE round of applause to the 50 creatives that made this very relevant print ad happen. Did each one of you stick a pencil down? An even bigger thanks to Van Gogh for his ingenious Art Direction.
Regards,
Vincent
P.S. This makes me want to cut my ear off.
another one..
http://www.campaignbriefasia.com/2012/05/bajaj-exhaust-fans-help-you-re.html#more
Oh My God!!!!!!!!!
Damn this work is creative & catchy.
It’s stuck in my head from the first glance!
Congrats Ogilvy & Mather Singapore; that’s some awesome stuff!
They all count for points…
“In total, about 1176 hours went into sawing, sanding, sharpening, gluing and crafting 125,000 Faber-Castell colour pencils,” explained Steve Back, CCO.
Wow, mate. What would happen if you put 1/1000th of that time into real work?
I remember not seeing an ECD on this.
So is James Procter on or off this? Does handing out a stack of probono briefs to the creative department count for credit?
I remember back in the days when an ECD actually did work, gave solid creative advice and made things happen.
I see a common thread in O&M’s award entries.
The effort to make it look legit:
Heavy PR
A quote from a high-ranking client
Case study video
Multiple drafts of media releases.
New names added and old ones removed from credits list with each version.
Professionally shot & edited videos.
The internal PR machinery at ogilvy must be working harder than their New business team.
I guess there’s plenty of man hours left after their biggest local client went with Gax.
A bad video is bad enough, but a bad video for a bloody poster is a whole new level of frustration.
“…1176 hours went into sawing, sanding, sharpening, gluing and crafting…”
Shit, this gave me an idea how I can fill my timesheet! Thanks O&M!
…so we have a jury chairman and a judge in the design jury for cannes. Does that still make an old, tired idea worthy of winning? Let’s hope the judges see the truth and stand for it.
Think this is where they got their ‘inspiration’ from. Or is it ‘adaptation’?
http://www.mymodernmet.com/profiles/blogs/federico-uribe-pencilism-sculptures-paintings
Note: Scroll to the end of the page.