Not so perfect smile can be easily fixed
May 20 2012, 1:04 pm | | No Comments
Operation Smile from McCann Erickson Hong Kong is a charitable organisation to assist children born with a cleft lip or a cleft palate.
One in every 600 children worldwide is born with a defect – but it takes just 45 minutes to correct the problem forever.
Credits – Executive Creative Director: Thierry Halbroth. Head of Copy: Don Ellis. Photographer: Andrew Loiterton, AJL Photography. Digital Imaging: AJL Photography.