Comfort softens even the hardest clothes
May 22 2012, 11:47 am | | 8 Comments
A good soak in Comfort Fabric Conditioner can bring out a remarkable change in your clothes as this new print campaign from Ogilvy & Mather Mumbai shows.
Credits – Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay. Creative Directors: Anuraag Khandelwal, Satish Desa. Copywriter: Satish Desa. Art Directors: Anuraag Khandelwal, Krishma Shah. Illustrator: Nishikant Palande. Digital Imaging: Rajesh. M. Salodker. Account Supervisors: Prakash Nair, Jennifer Desai.
8 Comments
Careers over.
You guys joined Hitler and Ghandi together to win an award…and you’re what…from India? How low can you fellows stoop?
http://adsoftheworld.com/media/print/lenor_fabric_softener_bear
check this out
Don’t you think this idea is very much derived from the campaign in the following link??
Is Indian advertising going to the daaawgs?
Why why why?
http://adsoftheworld.com/media/print/lenor_fabric_softener_crocodile?size=_original
I am willing to bet that no one in Unilever ever saw the Hitler execution. Sure as heck no one from regional or international anyway. And if they ever do, they are not going to be happy.
I like it. It’s different from the AOTW work…these are real animals becoming soft toys…these ones are about fundamentally changing the fabric.
Wait till the Shiv Sena see it.
I like it too. Conceptually its much deeper than the Lenor campaign.I dont think it is same as the Lenor campaign from AOTW.
Also they both have been released at the same time.
Just because one of the two goes public first does not determine the other one is derived.