Young creatives Mietta McFarlane + Peter Renigeris report from Young Lions Academy
This report is from Young Lions Mietta McFarlane from Ogilvy & Mather Sydney and Peter Renigeris from M&C Saatchi Sydney (pictured with Aussie expat creative legend Bob Isherwood).
– Tim Mellors
– The Bill and Melinda Gates Foundation Winners
– Ted Royer
These could be our highlights from the 2012 Cannes Festival. But no, it’s only day one in the Cannes Young Lions Academy. And we still haven’t had lunch yet.
The Academy is a program launched this year by living legend Bob Isherwood for creatives under 30 working in the industry.
We were lucky enough to be chosen by Bob to be part of the select group of 25 advertising professionals from around the world, thrown together over the week to experience the best of the festival, from talks to intimate question and answer sessions with many of the speakers.
The schedule is as gruelling as it is inspiring. Inspired by TED conferences, Bob designed the course as an intensive creative workshop.
Only two days in and it’s already one of the most enriching experiences in our careers. The topics are diverse, with each session during the seven day course focusing on broadening our creative skills. One minute Bob has us mediating with a Buddhist monk and the next we have John Bird from the Big Issue giving us his impersonation of Frank Sinatra.
The energy and passion shown by Bob reveals why he is clearly one of the best minds in the business.