Taproot India sings for Airtel
Taproot India has created a new campaign for Airtel Internet to celebrate the recent August 5th Friendship Day.
‘Jo mera hai woh tera hai’ is a follow up to the earlier ‘Har friend zaroori hai’ campaign created for the client.
The new campaign reflects Airtel’s focus on friendship and sharing experiences over the internet with friends.
“The all new ‘Jo mera hain wo tera hai’ theme depicts this very insight and how in today’s day and age, friends share every thought and update with one another and that a lot of this sharing often happens in the online world,” says an Airtel statement.
The song based commercial has lyrics written by Amitabh Bhattacharya and music by Ram Sampath.
Credits:
ECD: Agnello Dias, Santosh Padhi
Creative Team: Agnello Dias, Chintan Ruparel, Apoorva Jain
Lyrics: Amitabh Bhattacharya
Music : Ram Sampath
Director: Ram Madhvani
Production Company: Equinox Films