Massage away the pricking pains

This is an idea about empathy. Draft FCB Hong Kong wanted to simulate how people feel when they are suffer from headache. These posters show how much pain the head is suffering and promote the OSIM uCrown as the solution.

Credits – Executive Creative Director: Iris Lo. Group Creative Director: Timothy Chan, Ming Chan. Copywriters: Jann Yu, Timothy Chan. Art Director: Chiu Wai Hung, Jeff Lai, Ming Chan.