Ogilvy & Mather Shanghai’s ‘Cokehands’ wins two Gold Statues at London International Awards
Ogilvy & Mather Shanghai’s dream run with their Coca-Cola ‘Coke Hands’ outdoor poster has continued at the London International Awards.
Ogilvy’s two Gold Statues is the highlight of China’s haul of 7 Statues at LIA. The highly awarded ‘Coke Hands’ poster won Gold in the Poster – Beverages – Non-Alcoholic, and in Billboard – Beverages – Non-Alcoholic categories.
Other winning agencies from China include DDB China Group Shanghai who won a Silver and Bronze statue.
Silver was in Radio for Branded Content for One Foundation titled “1 Minute Song For Shower”. Their Bronze was in Design for Innovative Use of Design for Family Care for Grassroots Community (China) titled “The Keyboard of Isolation”
JWT Shanghai also won a Bronze in the Print category for Best Use of Illustration for Maxam titled “Civilization-Rome”.
Leagas Delaney Shanghai won Bronze in Design – Innovative Use of Design for Kraft-Toblerone titled “Toblerone Blocks”
Another Bronze statue winner was Ogilvy Beijing in TV/Cinema/Online Film – Music – Use of Licensed Music for PETA titled “Skin”.
Finalists from China at LIA were BBDO Shanghai for NRDC The Earth’s Best Defense titled “City Fan” and Proximity Beijing/Goodstein & Partners Beijing for The People’s Car Project titled “Hover Car”.
Download the full Asian and Australasian results: Asia_NZ_Aus.xlsx
1 Comment
Brilliant. That is what Coke advertising is all about.. sharing more than a drink.. but life and love… and art that will stand the test of time. Now teach the world to live in harmony and peace for one day and you will have done something significant with the power of advertising as art and as global communications in a social world.