Aldi recruits surfing santas for its new ‘Perfect Aussie Christmas’ campaign via BMF Sydney

Australia: Sun, Fun and an Aldi Ham. The Perfect Aussie Christmas. That’s the message in this new campaign for Aldi via BMF Sydney.

In ALDI’s first major Christmas campaign, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.

See perfectaussiechristmas.com.au for more.

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The campaign, which launched Sunday December 2 with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual clichéd White Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI’s great range of Christmas products.

Says Carlos Alija and Laura Sampdero, joint BMF executive creative directors: “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa.”

Says ALDI spokesperson: “For too long it’s been reindeers this, and White Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it.”

Account Director: Aisling Salmaggi

Account Executive – Jodie Lenne