Y&R Vietnam launches Zed Pod global initiative

Matthew Collier, CEO of Y&R Vietnam, (pictured) has announced that the agency is the second in Y&R’s global network to launch the new Zed Pod initiative.

Following an extensive search for Vietnam’s most promising digital talent, Y&R Vietnam has already welcomed the Zed Pod into the agency where they have started their training with digital hotshop VML Qais, which provides Y&R’s digital backbone in the region.

“They’re a great bunch of eager and enthusiastic young people who love the opportunity of being here as much as we enjoy having them. They’ve fitted in wonderfully and their energy is contagious,” said Collier. “They have designed their own agency identity and are working on a live project for presentation to clients.”

Zed Pod Vietnam follows the extremely successful launch in May 2012 of the world’s first Zed Pod within Y&R Indonesia and The Campaign Palace. The Zed Pod programme in Indonesia was also part of Y&R’s wider plan to source the best digital talent for VML Qais Indonesia, which officially opened in November 2012.

Zed Pod’s mission is to jump start digital capability in growing markets. Five specialist graduates, fresh from university, and carefully chosen by Y&R, are part of the entrepreneurial experience of a lifetime. Sponsored by Y&R, Zed Pod is a digital agency which the successful candidates envision, build and lead.

In its search for the brightest digital graduates, Y&R Vietnam has worked closely with RMIT International University Vietnam, the Asian hub of Melbourne-based University RMIT – Australia’s biggest tertiary institution. “This is a very exciting and unique opportunity for our students. We are confident they will do well and be of value to Y&R and worth ambassadors for RMIT,” commented Conrad Ożóg, Academic Services Manager, Professional Communication, RMIT International University Vietnam.

“We are very excited to be the second market in the world to launch the Zed Pod initiative,” said Collier. “Zed Pod has been a great success in Indonesia, and thanks to our ever-strengthening relationship with RMIT in Vietnam, we are confident that we have the very brightest talent for our ZedPod and we continue to build the business of tomorrow.”