What a Yoke: digitally-formatted Christmas ‘ad-vent’ calendar reaches half-way point
December 13 2012, 7:05 am | | No Comments
In a nod to Christmas nostalgia, Melbourne creative studio Yoke has reinvented the much loved advent calendar in a new digital format with its own industry spin with the Yoke Ad-vent Calendar.
Each day in December, up until the big day itself, people will be able to visit the Yoke Ad-vent Calendar and open a new door.
Instead of finding chocolate or lollies, visitors will find a visual treat in the form of 25 carefully selected ads and branded content from around the world – some funny, some moving, some unexpected – but all of them shining examples of how to do it well.
Yoke is taking requests on what ad should be featured on the 25th – if you have a suggestion, contact Yoke via email here.