Starcom MediaVest Group Philippines appoints Onel Querijero as Trading Director: Meg Arcilla also joins in LiquidThread Director role

Starcom MediaVest Group (SMG) has appointed Onel Querijero (pictured left) as Trading Director and Meg Arcilla as LiquidThread Director to bolster the agency’s trading, branded content and activation capabilities in the Philippines.

Querijero joins SMG from Maxus Philippines where he was General Manager since 2008. With over 19 years of experience in the industry, Querijero has also spent time at Mindshare Philippines as Media Director. He has worked with an extensive list of clients including Shell, SC Johnson, Kimberly Clark, GSK, Nissan, The Bel Group, Ferrero Rocher, Sharp, Bvlgari, Calvin Klein, Nikon, Honda Motorcycles, Goya Philippines, Pepsi, Kraft Foods, HSBC, Nike, Castrol and Gillette among others.

As Trading Director, Querijero will oversee trading agreements and negotiations with media owners and vendors across all media platforms in the Philippines, while establishing and maintaining deep business relationships with SMG’s media partners and internal teams to optimize SMG clients’ media investments.

Arcilla joins SMG from GroupM Philippines where she was Activations Director since 2008, charged with overseeing all GroupM-initiated ground activations for clients. With over 10 years of experience in activations and events planning, Arcilla had also spent time at SM Supermalls as Marketing Manager for Special Events, and at Dentsu Philippines and Nickelodeon Philippines among others.

As LiquidThread Director, Arcilla will bring her wealth of experience in activations to campaigns and plans, developed with SMG’s Experience Planning framework, for clients’ plans and campaigns. She will also manage and develop best practices for content and activation for LiquidThread, SMG’s content division.

Both Querijero and Arcilla will report to Joanna Mojica, Managing Director of SMG Philippines. On the dual appointments, Joanna said, “At Starcom MediaVest Group Philippines, we are constantly looking at ways to boost and expand our agency’s capabilities beyond our core disciplines and expertise. Trading, content and activation are three key areas which we have identified to grow this year and I’m pleased that Onel and Meg have decided to join us. Both of them are very experienced and well-regarded in our industry and they will help to contribute and complete SMG’s service offerings for media partners and clients. This ensures that SMG continues to boost its market-leading position in the Philippines through bolstering its senior ranks and capabilities while delivering greater value for our media partners and clients and product innovation for our clients.”