iris appoints Emilia Mason as Senior 3D Designer for their Singapore office joining Lucas Burrows

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Emilia.jpgIris has appointed Emilia Mason (pictured) as Senior 3D designer, joining Lucas Burrows in the expansion of the agency’s brand environment capabilities for the Singapore office.

Mason joins iris from FITCH Singapore and brings with her over six years of experience to the agency. Mason started her career as a retail interior designer HuntHaggarty in London and honed her skills at a multinational level in various agencies and brands in markets such as London, India, Asia Pacific, Russia, Chicago, Lithuania and Bahrain.

Her design repertoire includes high profile clients in the FMCG industry where the high points of her career include redesign work for Havaianas stores where she translated the brand story into a modular furniture system to showcase the vibrancy and colours to take centre place. Mason also created the luxury visual merchandising concept for SKII’s LXP cream and serum range of products, where she was inspired by the idea of ‘liquid gold’ to reflect the plush nature of the range.

Her other projects include revitalising the exterior of the French Connection store in London as

part of the Autumn/ Winter 2010 campaign, bringing to life the Motorola flagship store in GUM in Red Square, Russia, work for Nokia for Nokia World 2010, Betfair in London, Dell in India and Asia Pacific, Mulberry in Bangkok, Thomas Pink in Heathrow Airport amongst others.

Commenting on Mason’s appointment, Grant Hunter, Regional Creative Director, iris Asia

Pacific said, “As a global creative innovation network, we’re constantly looking for new talent to

join us. Our innovation unit is very focused on blurring the boundaries between the physical and

digital world. Emilia will be a great addition to our team as we continue to innovate in the brand

environment space.”

Mason will report to Lucas Burrows, Creative Group Head, Brand Environment at iris Singapore.